Go Compare

For over a decade Gocompare.com has been saving customers time and money on everything from car insurance to credit cards.

We were launched by a group of insurance experts in November 2006. Their mission? To create the first comparison site to focus on showing product features as well as prices.

The aspirations of six dedicated people back in 2010 was a success and in 2016 we celebrated our 10th birthday.

Today, we’re still committed to transparency of information and a customer focus that promotes better-informed choices for everyone who uses our website.

By staying true to our customers, Gocompare.com has been able to grow from just six people sat around a kitchen table to thriving offices that are home to one of the UK’s leading comparison websites for insurance, home and energy, travel and financial products.

Key facts

Gocompare.com was launched by a team of insurance experts in November 2006 and it was the first comparison site to focus on displaying product features rather than just listing prices. Our aim was to help people make better-informed decisions when buying their insurance.

The Gocompare.com Group of companies

The Gocompare.com Group of companies is formed by wholly-owned subsidiaries of Gocompare.com Group plc, which at the moment include:

  • Gocompare.com Finance Limited
  • Gocompare.com Limited
  • Go Compare Limited
  • Gio Compario Limited

How we make money

  • We don’t charge people for using our services and we don’t add fees or commissions to the prices you compare; instead we make money by charging our partners a small fee once a sale has been made
  • This fee has no impact on the price you pay and you won’t find the price cheaper by going direct to the product providers’ own websites
  • We do not accept advertising or sponsored listings, so all our product comparisons are unbiased
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